We can learn from membership experiences

The Latin “manu factum” (in English: manual) strikes not only the age but also a growing number of consumers who are turning their backs on the smooth world of industrial products.

Handmade, high-quality products made of wood and the technologies for their manufacture remind us of a world that is not digital, but “really” present – analog and live. In his book Analog is the New Autobiography (2017), author Andre Wilkens points out a warning from Freunds: that analog (like a resume a few years ago) will be more expensive than digital and will even become a luxury “that only the wealthy can afford. Perhaps we’ll get a layer An analogue top is completely grounded, while the rest will be shipped to the digital cloud.” However, Bio’s history also shows that it doesn’t have to get to that (far) — and that this development also depends on us. The more we go analog, the cheaper the services and products become – “simply by economizing on scale and competition.” As prestige becomes more prevalent, it can eventually influence the mainstream as well.

We can learn from membership experiences

This also includes the rediscovery of old production methods and crafts, as it is about rethinking and redefining your quality of life in order to create new standards of what is appropriate in life. This development is also reflected in the sustainably oriented client magazines. For example, the organic pioneer “Lebensbaum” has a permanent column in his magazine entitled: “Of beautiful things”, where (wooden) products are also presented: “Beautiful things are no longer just superficial things. You have to feel the position. Function. Meaning.” The material of wood is the element of connection and identity formation between us and the world, and it is derived in the best sense of the word from something higher: the tree. If you want to understand it, you have to understand the forest as a whole.

A world of sustainability, which needs healthy biodiversity for humans and the environment. The term itself comes from forestry and was first used in 1713 by Oberberghauptmann Hannß Carl von Carlowitz. It includes the principle that wood can be cut down as much as it will grow again in each period. Anyone who manages a forest can cut down trees and sell them, but they also have to plant new trees for future generations.

This letter is forever associated with physical wood

At the same time, wood symbolizes security and a reserve of security in times of crisis, but it also indicates that the economy should also consider longer cycles of nature and work across generations. In Germany we don’t have any oil or gas (even coal is limited), but no other country in Europe has more wood reserves than we do. Stern wrote an “environmental gem” in 2009. Today, this renewable and sustainable raw material is in greater demand than ever before.

In order to permanently bind the carbon stored in wood, it makes sense to use it in durable products. Wood is mainly used in hardwood and veneer applications (eg in the furniture sector). This means that less environmentally friendly materials (oil-based plastics) can be substituted.

How to identify fair wood products

Not everyone has the opportunity to purchase one-time products from manufacturers – there are also other “wooden paths” that lead to a better life. However, unfortunately, only a few people think about where the wood for their garden furniture came from and how it was used. In the end, the cheapest price is often determined, so quality, longevity and environmental compatibility do not play any role. Ideally, the wood should come from sustainably managed forests and be FSC® certified. Purpose and Idea The Forest Stewardship Council®, a non-governmental, non-profit, independent organization, sets internationally valid standards for sustainable economic, environmental and social forest management worldwide. FSC® was established in 1993 in Toronto, Canada, and is supported by Greenpeace, NABU, Robinwood, social organizations and companies, among others.

Forestry and post-processing companies voluntarily participate in an independent certification system and thus recognize the principles and standards of responsible forest management. The most important certification criteria include reforestation and socially acceptable use. Since the beginning of 2003, Memorandum has been a supportive member of the German Working Group of the FSC®. In 2005, the company was the first German wholesaler and retailer to be certified under FSC® (GFA-COC-001238) guidelines. Prices for wooden furniture from eco suppliers are fair, but they can’t keep up with the prices at discount stores or hardware stores. But it’s worth making a counter-calculation that also shows what makes a sustainable product:

  • Wood from Europe comes from sustainable forests.
  • Manufacture is done in Europe.
  • Transportation routes are as short as possible.
  • The furniture is very high quality and durable.
  • Products can be fixed well.

The wood theme is also a bridge that leads to the great theme of sustainability

Wood has an excellent energy balance. Little energy is required for further processing. Production waste can also be used to generate climate-friendly heat and electricity. It stores greenhouse gas CO2. Even if sustainability simultaneously becomes a central concept and inevitably finds itself at the center of advertising language, the example of wood shows that it is not watered down when you consider its essence.

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