Rapper Cro sells art in the name of NFT on the blockchain

When faxes and typewriters were the norm, you had to use scissors to slice up a work of art. Today, tokens and the blockchain are replacing superglue and scissors — with obvious efficiency advantages. Peer-to-Peer Direct Trade, Sales Breakdown, and Cult: NFTs are democratizing access to new forms of investment, connecting fans with artists and changing the rules of the game in the art and music market for all champions. Also for Cro: The rapper, famous for songs like “Easy”, has replaced the microphone with brushes and is now bringing his oil painting “Michelle” (see photo) to the blockchain under the artist pseudonym Carlito via the Timeless platform. Auction sale begins today, March 31.

Michelle on Easel: Immortal Investments

Nothing is impossible – the resulting portfolio of pop culture artworks finds its way onto the blockchain via the Timeless platform. A red leather jacket from Michael Jackson, the first X-Men comic book, Pokémon trading cards, a few rare drops of wine, and now, in between, a plate of Cro. Blockchain technology has become a fire accelerator for the decentralized trading of collectibles. It opens up new forms of collective investment, replaces classic distribution structures and creates new forms of interaction between artist and audience.

With far-reaching implications for the entire market, Cro tells BTC-ECHO: “NFTs in general are working to find new ways to challenge old structures and create opportunities that not many thought possible just a few years ago.” Possibility to split business and visualize individual parts via the blockchain. Without a bureaucratic superstructure, without labels or distributors – and without a lot of capital. The minimum for a piece of Michele is 50 euros.

Anti-aging for the music industry

Crowe continues that the music market has “incredibly changed in the past 10 years.” “However, many structures in the music or art market are very old and traditional simply because they were learned that way.” NFTs act as a new cellular therapy for ancient structures, giving artists more personal responsibility—and thus promoting a new understanding of the relationship between artist and fans. “The synergy between being a fan and being an investor, that is, sharing in success, makes sense to me, and also to grow with my audience,” Cro says.

Cro in his studio: Oscar Fernandez & Sonsoles Vianini

Sum of all parts

According to Cro, there are “incredible advantages” especially with ownership: “I can easily use NFTs and the associated smart contract to make my fans contribute to my art and thus allow them to share in the success.” NFT transforms fans from consumers into investors, enabling “a whole new interaction between artist and audience”.

A win-win situation, says Cro: “I can easily make my fans contribute to my art via NFTs and associated smart contracts, and thus let them share in the success.” Interaction is becoming increasingly important for artists in the age of social media. “Artists need fans, a market, or an audience,” Crowe says. “Through NFTs, these areas can be thought of differently and a balance can also be established between creators and consumers.” If one is “financially invested in the artist or individual works,” this results in a closer bond between fans and artists.

the stone is rolling

“We are still in the early stages and we have a very big gap in understanding because many of the NFTs, they are just digital images, and they are very expensive and do not serve any real purpose,” admits Cro. But he is “sure that the topic will reach increasingly into the community and that the nearly endless possibilities offered by the NFT space will be made more and more popular through meaningful use cases.”

Portrait Jan Karnath: Stefany de Beurs, Wildabout. Photo by Timeless Investments

The collectibles belong in the 21st Century Portfolio.

Jan Karnath, who has located the impact of blockchain in particular in the holdings area, is also convinced of this. According to CEO Timeless, collector items represent an investment trend that includes new buyers — for whom investing in sneakers specifically provides more than investing in stocks — and are thus increasingly relevant to society. Karnath expects BTC-ECHO in the medium term, holdings to establish itself as the third relevant asset class along with cryptocurrencies and stocks.

This proves to be true only if it is for the sake of developing the value of the collectibles. For example, with rare wines “whose prices have gone up 127 percent in the past 10 years.” With low-threshold access barriers and the potential for decentralized commerce, blockchain technology becomes a “catalyst for democratization”. Likewise, the CEO of Timeless is excited: “Collectibles belong in the 21st century portfolio.”

The sale of MICHELLE shares begins today, March 31. The total value of the artwork is 55,555 euros. The hashed portions are set as utility tokens on the blockchain. The work will also be shown at the Janine Bean Gallery in Berlin from May 5-9 as part of Timeless Pop-Up.

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