Ubisoft is the first major publisher in the West to use the controversial new technology “NFT”. They present it as a delicate treat in Tom Clancy’s Ghost Recon Breakpoint shooter. The NFT is said to be collectible with an engraved serial number that can also be sold.
This is Ubisoft’s plan:
- “Quartz” is said to be Ubisoft’s NFT platform, which Ubisoft wants to use to inject “unique elements” into its AAA games. “NFT Technology” is used to convert objects into “certified” finite digital objects and thus have a certain collector value.
- The first game to use this technology is ‘Ghost Recon Breakpoint’: a shooter that failed badly when it was released in 2019, but Ubisoft has been working on it ever since.
- In the game, NFTs are supposed to act as “numbers” – these are digital objects. Special Gag: Items are not tied to the player’s inventory, but can be traded.
Ghost Recon Breakpoint: Ubisoft’s Biggest Failure of 2019 is now a really good shooter
How do the new NFT items work in the game? In a trailer, Ubisoft gives an idea of exactly how the “numbers” work in Ghost Recon Breakpoint.
In principle, it is a further development of the “ordinary” cosmetics that you get in the cash store. Ubisoft assures that items will not affect gameplay.
The special thing about NFT elements is that they come with an engraved serial number that can be seen from the outside. Additionally, items must be salable and items must have a digital record showing who owns them.
“This is just the beginning,” says Ubisoft.
When do the items come? There are only three items planned for Ghost Recon Breakpoint, which should come on December 9, 12, and 15. You must play Ghost Recon Breakpoint on Windows via Ubisoft Connect, have reached level 5 and are at least 18 years old.
The offer is currently valid only for the USA, Canada, Spain, France, Italy, Belgium, Australia, Brazil and in fact also for Germany. This is not possible in Great Britain.
Ubisoft says its technology is ‘energy-saving’
Here’s what Ubisoft has to say about the criticisms that are sure to come: Often the main argument against NFT is the huge burden on the environment, because NFTs are huge energy sources and therefore environmental pollutants.
Ubisoft anticipated the criticism, saying the technology it uses is “energy-saving”. Because you are using less energy hungry technology than Bitcoin or Ethereum. You depend on Tezos.
“A transaction on their network consumes the same energy as a 30-second video stream, while previous generation blockchain networks could use up the energy required to stream non-stop for a year,” says Ubisoft’s chief technology officer.
What does Ubisoft say is so cool? Ubisoft falls into some advertising rhetoric on the subject:
“Digits are high-value in-game collectibles with active utility value. As a playable cosmetic item, Digits give players the ability to customize their experience and complete missions in style.”
“The day Ubisoft decided to go to all evil”
What is the reaction? The US campaign video has garnered 782 likes with more than 105,000 views. YouTube no longer shows the “Dislike” option visible.
But one user said he can still see “dislikes” via a plugin and there are already over 13,000 dislikes.
In any case, the comments are negative:
- “This is the day Ubisoft decided to go for all evil.”
- “I don’t have to see the things I don’t like anymore, I can feel them.”
- “Imagine if Ubisoft were really interested in making games that people loved, rather than just trying to print endless money.”
- “To me, this is just a sign that they are trying to drain every penny of the Ghost Recon brand with minimal effort in the games themselves.”
“One step too far”
Parts of the American press have an allergic reaction to the topic of “NFT”. Kotaku writes: “Ubisoft is the first major publisher to colorize their games with NFTs.”
PC Gamer seems more forgiving. They just write: “Ubisoft begins selling NFTs in the form of helmets in small numbers.”
There is a first thread on reddit titled “No Quartz Support, New NFT Ubisoft Marketplace”. The topic already has more than 11,100 upvotes and is an emotional appeal that technology is “anti-customer.” One fears that soon all good cosmetics will only be NFT – only those who can afford it can have the great stuff.
Technology will cause more and more resources to flow into cosmetics and no longer in gaming quality. For years, the gaming industry has been working with loot boxes and microtransactions. NFTs are a step too far.
We have dealt extensively with the topic of NFT on MeinMMO:
NFT is the new trend in gaming in 2021, companies are worth billions – but why?