Sustainable Wedding Dresses: How does a dream in white turn into a dream in green?

fashion Sustainable Wedding Dresses

How does a dream in white turn into a dream in green?

It's easier to rearrange simple dresses after the wedding than elaborate tulle dresses

It’s easier to rearrange simple dresses after the wedding than elaborate tulle dresses

Source: Pronovias

The most beautiful day in life often requires the most unsustainable piece of clothing ever: a wedding dress. When worn once, it collects dust in most closets as a keepsake. But there is another way.

FFor the closing event of Bridal Fashion Week, the interior of a booth at the Fira de Barcelona Exhibition Center was dipped in gold. Here Spanish wedding dressmaker Pronovias presented his Atelier collection in front of 1,800 invited guests. 44 wedding dresses that outperformed each other in extravagance, extravagance and glamour made their way to the catwalk. Inspired by Versailles, the birthplace of couture, Creative Director Alessandra Rinaudo creates artistic creations reminiscent of the dreams of Disney princesses. Robes can cost upwards of five figures and after the big day of love to the end of life – or divorce (probabilities 1:3) – many ex-brides close or end up in a box in a basement. And that’s for times when sustainability is the buzzword of the hour.

“Leaving a wedding dress to rot in the closet is not only a waste of money, but also a waste of resources,” says designer Janine Dodenhofer, who shares tips on sustainable fashion consumption with her nearly 10,000 followers on Instagram as a sustainable fashion designer. But what are the alternatives? A poll conducted by Dudenhöffer on her channel showed that 31 percent of her community will rent a wedding dress in the future, 26 percent will buy a used dress – and only 32 percent will buy it new.

Gen-Z embraces roundness

Sustainability is especially important for generation Z brides. They are increasingly choosing the round, consciously buying two-piece bridal sets or dresses that can be easily rearranged. Getting dressed multiple times can be the key to true sustainability. According to a study by Greenpeace, there are two billion (!) pieces of clothing hanging in the closet in Germany alone. With 37,319 marriages in 2020, there are sure to be many short-lived dreams made of tulle.

Wedding dress before renovation

Wedding dress before renovation

Source: Pronovias

The numbers indicate that wedding giant Pronovias, one of the industry leaders in the luxury sector, reaction. Brides who want to dress up for their wedding will find what they’re looking for in the brand’s Second Life collection. “Here we offer wedding dresses that include a new price tag for a post-wedding redesign,” says Amandine O’Hayun, Managing Director of Pronovias. Wedding dress turns into a party dress. This keeps the dress rolling and can be worn over and over again.

After transformation, the dress can be worn on different occasions

After transformation, the dress can be worn on different occasions

Source: Pronovias

French blogger Camille Charrier recently went even further. For her December 2021 wedding marathon, she completely ditched any etiquette — and celebrated in a prom dress version. Alongside the shimmering Celine couture gown, she chose a Harris Reed nude dress, and for the after party, she opted for a sparkly Chanel mini, which she’s worn before—and will undoubtedly wear more after the wedding. At Charriere’s request, her guests shouldn’t buy new clothes either. Borrowed clothes or clothes that have already been worn are most welcome, the bride informed her guests at the invitation.

This is where you will find content from Instagram

To view embedded content, your revocable consent to the transfer and processing of personal data is required, since such consent is required by embedded content providers as third-party providers [In diesem Zusammenhang können auch Nutzungsprofile (u.a. auf Basis von Cookie-IDs) gebildet und angereichert werden, auch außerhalb des EWR]. By setting the toggle to “On”, you agree to this (which can be revoked at any time). This also includes your consent to the transfer of certain personal data to other countries, including the United States of America, in accordance with Section 49(1)(a) of the GDPR. You can find more information about this. You can withdraw your consent at any time via the toggle and via Privacy at the bottom of the page.

Multiple perspectives on sustainability

Wearing it a few times is one thing and the material is another. Dr. explains. Thomas Stegmaier, who heads the Center for Competence in Textile Chemistry, Environment and Energy at the German Institutes for Textile and Fiber Research. “With such mixtures of different fibers, it is difficult to design a sustainable product. Either the clothes are not made entirely from renewable raw materials or they are not completely biodegradable or not recyclable.

Survival

Survive the “big day”: a wedding dress (see above) turns into an evening dress

Source: Pronovias

Eco-friendly brands such as bridal gowns, Indie Bride or Lost in Paris specialize in sustainable wedding dresses. The robes are mainly made of recycled or ramie cotton and have a more subtle or romantic boho touch. But if you like it more luxurious and prefer to marry in elegant or princess dresses, you will quickly realize that it is difficult to find completely sustainable wedding dresses in this region.

Wedding dresses are available as NFT for the first time

The recent hype around early wedding dresses like NFTs (non-fungible tokens are virtual assets) seems very sustainable at first, after all, no fabric or other details like buttons and the like are required. Virtual clothes also produce carbon dioxide emissions. According to the specialized magazine “Das Investment”, each NFT display produces 23 kilograms of carbon dioxide. Translated into cut trees, this equals 0.38. Each sale results in 51 kilograms of carbon dioxide and 0.85 trees. So even virtual wedding dresses aren’t really sustainable, especially if a lot of bidding is done.

There is another option that is becoming more and more popular: since Carrie Symonds wore a dress to her wedding to British Prime Minister Boris Johnson, which she had to send back to the online store “My Wardrobe HQ” a few weeks later, it was considered more. And more palatable, his wedding dress for rent. You definitely save space in the closet, and the account should also be happy. And – watch out, now it’s a little unromantic – if the marriage did not work out after all, you can save yourself a sad look in the closet.

This is where you will find third party content

To view embedded content, your revocable consent to the transfer and processing of personal data is required, since such consent is required by embedded content providers as third-party providers [In diesem Zusammenhang können auch Nutzungsprofile (u.a. auf Basis von Cookie-IDs) gebildet und angereichert werden, auch außerhalb des EWR]. By setting the toggle to “On”, you agree to this (which can be revoked at any time). This also includes your consent to the transfer of certain personal data to other countries, including the United States of America, in accordance with Section 49(1)(a) of the GDPR. You can find more information about this. You can withdraw your consent at any time via the toggle and via Privacy at the bottom of the page.

Leave a Comment