Euroleague Basketball expands Web 3 strategy with interactive video NFTs in…


Toronto, Oct. 1 /PRNewswire/

Following the launch of EuroLeague Land, which allowed fans to enjoy Turkish Airlines’ EuroLeague 2022 match in a virtual experience, EuroLeague Basketball has announced a multi-year partnership with Clancy International. The Clancy Interactive Video NFT platform will give Clancy EuroLeague fans the opportunity to own and collect interactive NFT videos. This is a further development of the EuroLeague Web3 strategy.

Web3 is The A new space for sports, esports and entertainment enthusiasts based on blockchain technology. NFTs now give fans the opportunity to redefine their connection to their passion and to own a portion of the content produced by leagues, clubs and players.

For example, EuroLeague now features interactive video cards, called EuroLeague EuroReels, which are minted as non-fungible tokens (NFTs) to ensure the uniqueness of each item. Capturing the most important moments of the 2021-22 season for Turkish Airlines in the Euroleague, the EuroReels team is accompanied by a range of information and statistics, making it a true collector’s item. EuroReels are offered in various rare cases and custom cases.

Rem Langan, CEO of Clancy, said: “We are delighted to work with such a progressive and globally recognized sports league. EuroLeague has passionate fans and we look forward to providing them with a quality digital experience. It is an honor to work alongside a sports and entertainment company fueled by such creativity, innovation and fan excellence. Clancy is pleased to welcome Euroleague Basketball to its growing portfolio of global sports brands, along with SL Benfica.”

Euroleague’s Partnerships division has worked over the past 12 months to identify the right Web3 strategy to maximize opportunities for fan and consumer engagement. The partnership with Clancy aims not only to create new virtual products, but also to adapt the functionality of the products to fan expectations.

“Our fans deserve that we do everything we can and create places where they feel comfortable and entertained, and we are so glad we made that happen with Clancy,” said Roser Queralto, chief business officer of Euroleague Basketball. Not only does its start, but partnering with strong companies ensure greater job opportunities, but also a faster learning curve. “

To avoid any speculation and allow all Euroleague fans to own a piece of the competition’s history, the EuroLeague EuroReels will be presented in stages. From now on, all interested fans can subscribe to the EuroReels Beta Pass (RBP) list to be notified when the beta platform goes live. You can create an account here to prepare for the group’s beta before it goes public next month.

Information about Clancy

Clancy is a fan-based blockchain technology company that provides its own platform for businesses powered by custom NFT and blockchain solutions that are an extension of each partner’s brand. Clancy provides the highest level of interoperability and enables partners to secure and control their operations in Web3.0.

Clancy supports collaborative content sharing, commerce, and manipulation through a digital and enhanced interactive NFT experience. Clancy powers a new era of fan-based NFT collectibles with sports and entertainment solutions that grow fan bases and foster engagement. For more information, please visit or send an email to

Information about the Euroleague

Euroleague Basketball (EB) is a world leader in the sports and entertainment industry, running the best professional basketball club competitions in Europe using a unique and innovative organizational model. As owners and managers of some of the most successful and storied clubs in the world, EB runs the continent’s two men’s basketball tournaments, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the premier under-18 sports tournament, the EB Adidas Next Generation Championship.

EB competitions bring European basketball’s elite to all five continents and across the sporting community via the OTT EuroLeague TV platform. EB also organizes a range of One Team-led community and educational activities aligned with the goals of the United Nations 2030 Agenda for Sustainable Development. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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Original content by: Clancy, transmitted by aktuell news

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