Virtual stable representative: Iceland invites travelers to endorse their work post and enjoy the country instead of working like a horse

Reykjavik (ots) –

  • Iceland supports the right horse and launches the world’s first “OutHorse Your E-Mail” service to make it easier for holidaymakers – a peaceful ride
  • Iceland’s welcome service, which is available worldwide, ensures that vacationers on the island do not act like a horse, as clever Icelandic horses answer their emails on behalf of the stable
  • Three-quarters (59%) of all employees say their bosses, colleagues, and clients expect a direct response from them even when they are on vacation, while less than half (44%) feel truly refreshed after a trip

Iceland is now saying no to holiday emails and launching the world’s first stable representative service so travelers can relax and enjoy a private stay while horses bang their hooves and swipe keys for them.

A recent global study by Visit Iceland found that two-fifths (41%) of people worldwide check their work email one to four times a day while on vacation, while at least one in ten (14%) checks their work email one to four times a day while on vacation. Five to six times a day checks your inbox.

To encourage workers to stop altogether and experience the country’s stunning environment without distraction, Iceland launched Outhorsing, the world’s first email response system from the incomparable Icelandic Horse Championships.

Because of the pandemic, many employees have switched to working from home in recent years – blurring the line between work and private life.

Research by Visit Iceland found that three-quarters (59%) of people globally feel that bosses, colleagues, and clients expect a response from them even while on vacation, while less than half (44%) really do so after feeling well. Furthermore, one in ten participants (15%) canceled or postponed a planned trip due to work.

For this reason, Iceland will publish commercial emails to travelers and will group the horses as stable representatives to respond so that they do not have to.

With the help of a large keyboard mat, Iceland’s outsourcing service ensures that five-gait horses walk, trot, jump, waddle, pace, and have their hooves free to take care of absentee notes.

Thanks to the answer options from
þþnjifai = ‘. ,, lmbmbnbbhgycdrgzw /’ pfændaiFVxhðut7r7r7djsmfdsm
þnjifai \ ‘/. p, oii9unnbhvggyvgjhbjm, kfæ, .iklp-jpomohu o/’k; i, mumnf
Travelers can place their bets on an Icelandic horse with a personal email of their choice as they roam the country undisturbed.

With the entire world dying to explore again after two years of lockdown, two-thirds (33%) of the population believe holidays have become more important since the pandemic. my five

(41%) said they feel better at work when they have enough time to relax beforehand.

For just under half (44%), the ideal trip is to explore different regions, while one-fifth (43%) would like to visit places that give them breathing space.

Sigríður Dögg Guðmundsdóttir, Head of Tourism at Visit Iceland . says
“We want to enable Iceland travelers to experience all that our country has to offer – from stunning surroundings to endless landscapes to friendly faces. Our concierge does just that by taking the pressure off vacationers to be available at all times, even on the go, Instead, to be able to be fully present in the here and now on their journey. With our stable acting show, which is unique around the world, we want to encourage people to stop working and have a well-deserved break.”

says Jelena Ohm, Project Manager at Horses of Iceland
“It is in the nature of our talented horses to take notices out of the office. At tölt and gallop, they have hovered over the keys, creating a series of unique emails that will help vacationers enjoy their trip without any interruption. Curiosity, intelligence and independence are just some of the reasons why our horses Very special – now we can also include email correspondence.”

So let the reins slip, enjoy a distraction-free trip to Iceland, and remember: If work emails start pouring in while you’re on vacation, you’ll find well-deserved stable companions.

Figures are based on an online survey of 1,000 German workers and 1,000 American workers by Censuswide on behalf of Visit Iceland between May 3-6, 2022.

Photos, videos and press materials
It can be found at the following link:

To learn more about the campaign, visit the Icelandic Outhoring website:, Facebook and YouTube

Visit Iceland

Visit Iceland is Iceland’s official destination marketing agency, targeting consumers through integrated marketing campaigns in collaboration with various stakeholders in Icelandic tourism.

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Original content from: Inspired by Iceland, transmitted by aktuell news