Euroleague Basketball Expands Web3 Strategy Using Interactive Video NFTs in Collaboration with Clancy International | newsletter

TorontoAnd the May 27 2022/PRNewswire/ — Following the launch of EuroLeague Land, which allowed fans to enjoy Turkish Airlines’ EuroLeague 2022 finals in a virtual experience, Euroleague Basketball has announced a multi-year partnership with Clancy International. The Clancy Interactive Video NFT platform will give Clancy EuroLeague fans the opportunity to own and collect interactive NFT videos. This is a further development of the EuroLeague Web3 strategy.

Web3 isTheA new space for sports, esports and entertainment enthusiasts based on blockchain technology. NFTs now give fans the opportunity to redefine their connection to their passion and to own a portion of the content produced by leagues, clubs and players.

EuroLeague now has interactive video maps,EuroLeague EuroReels They are called , which are minted as non-fungible tokens (NFTs) to ensure the uniqueness of each element. TheYourRailsCapturing the most important moments of Turkish Airlines’ 2021-22 season in the Euroleague and accompanied by a host of information and statistics, making it a true collector’s item. YourRailsThey are presented in various rare cases and specially designed cases.

Rem Langan, CEO by Clancy“We are very pleased to work with such a progressive and globally recognized sports league,” he said. EuroLeague has passionate fans and we look forward to providing them with a quality digital experience. It is an honor to work alongside a sports and entertainment company fueled by such creativity, innovation and fan excellence. Clancy is pleased to welcome Euroleague Basketball to its growing portfolio of global sports brands, along with SL Benfica.”

Euroleague’s Partnerships division has spent the past 12 months identifying the right Web3 strategy to maximize opportunities for fan and consumer engagement. The partnership with Clancy aims not only to create new virtual products, but also to adapt the functionality of the products to fan expectations.

Our fans deserve to go the extra mile and create spaces where they feel comfortable and enjoy, and we are so glad we made that happen with Clancy “But partnering with strong companies ensures not only greater job opportunities, but also a faster learning curve.”

In order to avoid any speculation and give all Euroleague fans the opportunity to own a piece of the competition’s history, the EuroLeague EuroReels will be presented in stages. From now on, all interested fans can add themselves to a listYourRailsSign up for a Beta Pass (RBP) to be notified when the Beta platform is released. Here you can create an account to prepare for the group’s beta before it goes public next month.

Information about Clancy

Clancy is a fan-based blockchain technology company that provides its own platform for businesses powered by custom NFT and blockchain solutions that are an extension of each partner’s brand. Clancy provides the highest level of interoperability and enables partners to secure and control their operations in Web3.0.

Clancy leads collaborative content sharing, trade and manipulation through a digitally enhanced interactive NFT experience. Clancy leads a new era of fan-based NFT collectibles with sports and entertainment solutions that grow fan bases and foster engagement. For more information, seewww.clancyworld.comor via

Information about the Euroleague

Euroleague Basketball (EB) is a world leader in the sports and entertainment industry, running the best professional basketball club competitions in Europe using a unique and innovative organizational model. Owning and operating some of the most successful and storied clubs in the world, EB runs two major men’s basketball competitions on the continent, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the premier under-18 sports tournament, the EB Adidas Next Generation Championship.

EB competitions bring European basketball’s elite to all five continents and across the sporting community via the OTT EuroLeague TV platform. EB also organizes a range of One Team-led community and educational activities aligned with the goals of the United Nations 2030 Agenda for Sustainable Development. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

press office:mediac Communication@euroleague.netTel: 34933278427

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