Superrare, the agent of NFT, will open a showroom in Soho, New York

MWith champagne in hand, standing in a crowded room and looking at and talking about art is one of the favorite pastimes of many New Yorkers. But to some it seemed almost out of date in light of the burgeoning NFT art market on the Internet. Platforms like Superrare are at least as important to collectors of non-fungible tokens as traditional galleries, at least that’s how you read entries on some Twitter or Discord accounts. In the Metaverse, personal virtual galleries can be filled with purchased works. Is this the enjoyment of art in the future?

It seems not only. Because now, of all things, Superrare has opened an antique showroom for touring and viewing in New York, at least for this summer. The platform will occupy two floors of a home in Soho through August 28. Artwork is displayed on flat screens, along with a QR code and sometimes headphones. Anyone who buys such a work gains a unique Certificate of Authenticity on the blockchain, the NFT.


One of the advantages of Metaverse: Visiting a digital gallery in Soho is just a few clicks away
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Photo: SuperRare . Gallery

The gallery aims to provide an “immersive environment” for this art, the site says. Perhaps this means that you can also view works online and even meet other art lovers. The first show is called Visions from the Remembered Future. There is Krista Kim’s “House of Mars,” which is a computer animation of a house with transparent walls in a landscape of the Black Mountains. Anyone who buys an NFT will receive 3D files from it that can be uploaded to the Metaverse. In addition, according to the description that the QR code brings to the mobile phone, the house and the simple furniture in it can be made “by Italy’s glass furniture makers” – not included in the purchase price. NFT, in which the artist collaborated with Jeff Schroeder of Smashing Pumpkins for the ball soundtrack, is said to “exude an air of healing zen.” The highest bid for the work, which will also be auctioned on Superrare, is currently three ethers, equivalent to about $5,900. The forecast is over a million.

“Agent A” is an animated film by artist NFT Maskarade that performs aggressive music in a room full of computers as a robot learns to follow instructions better than any human. “Intelligence Explosion,” which looks like a scene from a video game, sold for thirty ethers when it was around $142K – now it’s only going to be around $59,000. Ness Graphics “R4G3QU1T” distribution has been changed to the equivalent of $115,000. You can watch an animation of a desk with multiple monitors. The commentary offers the monologue that can come from a gambling addict: “I beat computers to show my superiority,” and “I won’t sleep, I won’t eat.”

This is where you can meet your art friends: the digital visitors of the SuperRare Gallery


This is where you can meet your art friends: the digital visitors of the SuperRare Gallery
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Photo: SuperRare . Gallery

According to Superrare, artists have sold $152 million worth of work on the platform so far. Unlike Opensea, for example, anyone who wants to do it themselves will have to fill out an application form – Superrare is based on the NFT art format. They want to become the “largest decentralized community of artists”. Soho Fair aims to attract customers who have not yet purchased NFT. Many collectors acquire tokens as investment purposes. According to a study by insurance company Hiscox, most buyers care more about money than art: 82 percent of those surveyed said. Online art sales were $4.82 billion worldwide in 2019 and are expected to reach around $13.5 billion in 2021. This strong growth is also due to the NFT market – which continues to occur on a large scale, especially away from galleries. the offer.

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