turi2 edition #18: Anna Graf on NFTs and Fake Art.

default values: “Technical trading is a matter of trust,” he says Anna Graf, NFT director of art platform misa.art. She believes that NFT art will expand the market and thus benefit artists as it appeals to “crypto citizens” as well as classic collectors. In an interview in turi2 edition #18, Graf advised buyers to also listen to their own taste when choosing a work of art – “because even if its value drops to zero, I can still enjoy it personally.”

by Heike Turi

Is making money an art?

It would be nice. If making money was part of art, many artists would be much richer. Unfortunately, most female artists find it difficult to raise their money.

When a digital artwork brings in $69 million at Christie’s, it’s hype.

NFTs are more than just noise. Since 2017, this technology has steadily found its way into various areas of life, including art.

What good is art if I can’t hang it on the wall?

If you are only interested in flipping i.e. making money fast with NFTs, then I don’t need the artwork on the wall. But many art collectors enjoy their NFT art and hang a screen on the wall to display their digital artwork. Or print it out and have it framed. But the main advantage of digital art is that I have more display space and can share my artwork with friends in the Metaverse.

Who determines the value of the work?

Buyers – This is no different with digital art than with traditional art. Once a work becomes public, the community decides how it will be performed, and acceptance of the artist is very important. We know from the US market the rapid flipping, buying – reselling, which is associated with high risk. When the community is behind an art project, the value of the work can increase by a factor of five or ten in a few hours. For beginners and those really interested in art, the evaluation provided by the gallery can be helpful: Is this an upcoming artist? What has the artist actually done before? Any starting price is justified? Technical trading is a matter of trust.

Art history is also the history of forgery. How can I identify “real” NFTs?

This is a big problem because sometimes it can be easy to rip, digitize and display artwork. So someone falsely claims to be a business creator and makes money from it. To address this, we have provided certification: the artists we work with must register and sign that the work is theirs.

Will the art of cryptography form its own epoch over the years? Or is the digital world too fast-paced for that?

Digital art is already being explored. Art historians navigate the block chains and see when the “era” of collectibles and collective action began in the form of NFT and when trends such as pixel art or trash art had their own movement.

Who buys NFT Art?

Collectors of traditional art as well as native cryptocurrencies are interested in NFT art. The latter had not often dealt with art before. I like this case myself. The original crypto-population is often younger, too. This is beneficial for artists as it expands the market.

Is there more speculation about virtual art?

With traditional art also, the buyer or collector naturally hopes to increase the value. But over a longer period of time. When it comes to NFTs, we’re talking minutes to hours, where business value can explode. This is not necessarily about the aesthetics and quality of the work. But here, too, a change of heart takes place, towards long-term investments and real relationships between collectors and artists.

How green are NFTs?

NFTs, of course, consume energy. Now there are blockchains with lower energy consumption, but security and quality are less guaranteed. My recommendation to artists and collectors alike is to choose one of the mentioned Etherum blockchain trading platforms. Because I want my artwork to stay there for many years to come. Speaking of energy balance: It doesn’t sound rosy for traditional art either, if you include all factors such as transportation, exhibition space, and visitor travel.

What should I look for when buying crypto art?

When I check who the artist is, that is, whether she really exists and the artwork is real, I must then decide if I like the work. Because even if its value goes to zero, I can still enjoy it personally. This is a value that no one can take away from me.

Are NFTs an Option for Accumulating Wealth, Even Planning for Retirement?

NFTs can be an asset to build wealth. But not only in works of art, but also in cryptocurrency, there is a high volatility.

NFT . art It uses cryptographic technology to securely store artwork on the blockchain. For this purpose, artwork is stored digitally – it can be a photo, an illustration of a real painting, or just a scan of a white sheet of paper.

Mint It is the name of the process in which work is uploaded to the blockchain and encrypted as a data record. Art collectors acquire a non-replaceable token, or NFT for short, that is, a non-replaceable, one-time data key that only gives the owner access to that object. Purchasing an NFT makes the buyer the owner of the artwork.

Entry prices For arts NFTs it is €100. NFTs are sold through a digital art gallery or traded directly in virtual markets. The most popular platforms include Open Sea, Rarible, and Super Rare. They differ in the minting fee, i.e. NFT creation, and the type of cryptocurrency used for payment.

(Photo: Rinat Hanachi)

This post is part of turi2 issue #18, which will be released on June 29th. Order your free e-paper here.

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