Lugano, Switzerland, June 12 /PRNewswire/ – Temera, Luxochain and Polygon have announced their collaboration with Bulgari on their latest high jewelry collection, launched in Paris, featuring emeralds, sapphires and a surprisingly radiant novelty: NFTs. On this special occasion, the Maison also unveiled Beyond Wonder, Bvlgari’s first-ever NFT jewel: an intangible creativity that pushes the boundaries of materiality through a unique dialogue between creativity and the boundless universe of cutting-edge digital technologies, dedicated to Italian genius beyond. This unprecedented jewel is a bold testament to the Roman House’s pioneering approach, pioneering DNA and tireless drive for innovation.
Beyond Wonder is presented alongside NFT artwork for two fine jewelry creations, the Ruby Metamorphosis necklace and Emerald Glory. To further the relationship between fine jewelry and high technology through Bvlgari’s ever-evolving knowledge and creative vision, the two digital coins will only be sold alongside their physical double series, bringing the tangible and the intangible into one complete unit. . The “Digital Twins” are not replicas of necklaces worn in the Metaverse, but rather digital artworks inspired by necklaces. Their data is stored on the Aura blockchain and also on the Polygon blockchain.
NFTs were formed by Luxochain, an innovative company that has become a reference in fashion and luxury, powered by Polygon Studios and accessible through a digital experience developed by Temera, a leading provider of innovation-driven corporate travel for brands. Digital twins will become a popular type of NFT for fashion brands. While some have argued that digital twins don’t have a proper luxury aura and are closer to a “rewards package” mentality, Bvlgari is diving in by associating NFTs directly with fine jewelry purchases. Already with the same partner team she launched a limited collection of 10 NFT artworks inspired by the Octo Finissimo Ultra, which bills itself as the world’s thinnest mechanical watch, unlocking with a QR code printed on an engraved Laufs ratchet wheel. The watch industry supported Web3 early on, and the jewelry industry has moved away from it so far.
“Starting a second project in NFT after Octo Finissimo is a huge honor for us at Temera,” said Guido Mingoni, Temera’s Chief Marketing Officer. “In this case, the concept of a digital twin makes us even more proud, as it comes very close to our main goal: product sequencing and tracking. Also in his fully digital life.Bulgari has given us the opportunity to embark on this journey together and embark on a uniquely innovative path in the jewelry industry.
David Baldi, CEO of Luxochain, added: “We are very proud to be part of this consortium of top players on the international stage, and we are honored by the recognition and trust that Bulgari has shown us over time. We have always been committed to protecting the reputation of brands and maintaining the authenticity of the merchandise, and there is no better opportunity to do so with such precious jewellery. We are convinced that the market is still in the early stages of testing this new technological innovation that can guarantee the authenticity of the end customer and a new form of expertise and loyalty, and Bulgari is proving to be an innovative company in this field, even for heights. The end of those products are like jewelry.”
“Associating ownership with proof of authenticity is a powerful tool for verifiable digital proof of ownership and deterring counterfeiting,” said Sandeep Nilewal, Co-Founder of Polygon. “Polygon and Polygon Studios are proud to pioneer this new NFT standard to advance authenticity in the luxury goods industry.” Together, The Polygon, Temera and Luxochain teams affirm their commitment to creating a standard for the creation of NFTs, which excludes speculation and becomes a symbol of authenticity and protection against counterfeiting, and which receives the full support of a house like Bulgari.
Bvlgari, part of the LVMH Group, was founded in Rome in 1884 as a jewelry store. Known as the great Roman jeweler and master of colored gemstones, Bvlgari has gained worldwide fame for its Italian excellence and is renowned for its exquisite craftsmanship. The company’s international success has evolved into a global and diversified provider of luxury products and services, from fine jewelry and watches to accessories and fragrances, through an unparalleled network of boutiques and hotels in the world’s most exclusive shopping district.
Temera is a center of excellence that supports businesses by developing solutions based on the innovative use of Internet of Things technologies such as RFID (UHF NFC) and Blockchain, designed specifically for the fashion and luxury sector. Questions related to improving logistics processes, productivity, traceability, protection against counterfeiting, customer loyalty, and sales channel control are addressed. It has been the leader in digital passport identification since 2009. With offices in Europe and the United States, Temera has reached 650 million scanned cards in more than 60 countries. You can find more information on the Internet: https://temera.it/
Luxochain is a Lugano-based Swiss company with global experience using blockchain technology and product certification. Our goal is to achieve sustainability, reputation and authenticity in the luxury market and to ensure ownership of original products by creating unique certificates of authenticity and ownership associated with each product. Luxochain aims to increase brand awareness and fight counterfeit market. Luxochain records the transfer of ownership of the goods, and the customer receives a digital certificate of ownership as if it were the passport of the product itself, with a guarantee of no duplication. Luxochain provides end users with a service that protects them when purchasing their products. At the same time, it works with luxury brands by providing them with a system of transparency and loyalty, as well as analytics and insights about their customers.
around the polygon
Polygon is the leading platform for Ethereum scaling and infrastructure development. The growing product portfolio provides developers with easy access to all major infrastructure and scaling solutions: L2 solutions (ZKs and perfect assemblies), lateral solutions, hybrid solutions, standalone and enterprise threads, data availability solutions and more. Polygon’s expansion solutions have been widely adopted with over 7,000 hosted applications, 1B+ transaction processing, 100+ million+ unique user addresses and over $5 billion in secured assets.
About Polygon Studios
Polygon Studios aims to be the home of the world’s most popular blockchain projects. The Polygon Studios team focuses on supporting developers to build decentralized applications on Polygon by providing a range of services such as developer support, partnerships, strategy, technical integration, go-to-market, Web2 and Web3 teams. Polygon Studios supports projects from OpenSea to Bulgari, from Adidas to Draft Kings and Decentral Games to Ubisoft.
For more information, please contact:
Raffaella de Vita on Bvlgari
International press work and press events Director of the father
Lugotevere Marzio 11 00186 Rome
Tel +39 06 68810282
Guido Mingoni for Temera
Federico Viganò by Luxochain
Katie Oliver on Polygon
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