Temera, Luxochain and Polygon have announced their collaboration with Bulgari on their latest high jewelry collection, launched in Paris, featuring emeralds, sapphires and a surprisingly radiant novelty: NFTs. On this special occasion, the Maison also unveiled Beyond Wonder, Bvlgari’s first-ever NFT jewel: an intangible creativity that pushes the boundaries of materiality through a unique dialogue between creativity and the boundless universe of cutting-edge digital technologies, dedicated to Italian genius beyond. This unprecedented jewel is a bold testament to the Roman House’s pioneering approach, pioneering DNA and tireless drive for innovation.
Beyond Wonder is presented alongside NFT artwork for two fine jewelry creations, the Ruby Metamorphosis necklace and Emerald Glory. To further the relationship between fine jewelry and high technology through Bvlgari’s ever-evolving knowledge and creative vision, the two digital coins will only be sold alongside their physical double series, bringing the tangible and the intangible into one complete unit. . The “Digital Twins” are not replicas of necklaces worn in the Metaverse, but rather two digital artworks inspired by necklaces. Your data is stored on the Aura blockchain and also on the Polygon blockchain.
NFTs were formed by Luxochain, an innovative company that has become a reference in fashion and luxury, backed by Polygon Studios and accessible through a digital experience developed by Temera, a leading provider of innovation-driven corporate travel for brands. Digital twins will become a popular type of NFT for fashion brands. While some have argued that digital twins don’t have a proper luxury aura and are closer to a “rewards package” mentality, Bulgari is diving into it by associating NFTs directly with fine jewelry purchases. The LVMH-owned jeweler has already launched a limited edition collection of 10 NFT artworks with the same partner team, inspired by the Octo Finissimo Ultra, which has billed itself as the world’s thinnest mechanical watch. It opens with a QR code etched on the ratchet wheel barrel. While the watch industry supported Web3 early on, the jewelry industry has stayed away from it until now.
“Starting a second NFT project after Octo Finissimo is a huge honor for us at Temera,” said Guido Mingoni, Temera’s Chief Marketing Officer. “In this case, the concept of a digital twin makes us even more proud, as it comes very close to our main goal: to serialize to the product and also to follow it in its fully digital life.Bulgari has given us the opportunity to embark on this journey together and embark on a uniquely innovative path in the jewelry industry
David Baldi, CEO of Luxochain added: “We are very proud to be part of this consortium of top players on the international scene and are honored by the appreciation and trust that Bulgari has shown us over time. We have always been committed to protecting the brands’ reputation and preserving the authenticity of merchandise and there is no A better chance to achieve this with such precious jewelry, and we believe that the market is still in its infancy testing this new technological innovation that can guarantee the authenticity of the end customer and a new form of expertise and loyalty, Bvlgari is proving to be an innovative company in this field, as well as for high-end products such as jewelry ” .
“Associating ownership with proof of authenticity is a powerful tool for verifiable digital proof of ownership and deterring counterfeiting,” said Sandeep Nilewal, Polygon’s co-founder. “Polygon and Polygon Studios are proud to be pioneers with the new NFT standard, to advance authenticity in the luxury goods industry.” Polygon, Temera and Luxochain teams together emphasize the desire to create a standard for creating NFTs that excludes speculation and becomes a symbol of authenticity and anti-counterfeiting that has the full support of a house like BVLGARI.
Bvlgari, part of the LVMH Group, was founded in Rome in 1884 as a jewelry store. Known as the great Roman jeweler and master of colored gemstones, Bvlgari has gained worldwide fame for its Italian excellence and is renowned for its exquisite craftsmanship. The company’s international success has evolved into a global and diversified provider of luxury products and services, from fine jewelry and watches to accessories and fragrances, through an unparalleled network of boutiques and hotels in the world’s most exclusive shopping district.
Temera is a center of excellence that supports businesses by developing solutions based on the innovative use of Internet of Things technologies such as RFID (UHF NFC) and Blockchain, designed specifically for the fashion and luxury sectors. Questions related to improving logistics processes, productivity, traceability, protection against counterfeiting, customer loyalty, and sales channel control are addressed. It has been the leader in digital passport identification since 2009. With offices in Europe and the United States, Temera has reached 650 million scanned cards in more than 60 countries. You can find more information on the Internet: https://temera.it/
Luxochain is a Lugano-based Swiss company with global experience using blockchain technology and product certification. Our goal is to achieve sustainability, reputation and authenticity in the luxury market and to ensure ownership of original products by creating unique certificates of authenticity and ownership associated with each product. Luxochain aims to increase brand awareness and fight counterfeit market. Luxochain records the transfer of ownership of the goods, and the customer receives a digital certificate of ownership as if it were the passport of the product itself, with a guarantee of no duplication. Luxochain provides end users with a service that protects them when purchasing their products. At the same time, it works with luxury brands by providing them with a system of transparency and loyalty, as well as analytics and insights about their customers.
around the polygon
Polygon is the leading platform for Ethereum scaling and infrastructure development. The growing product portfolio provides developers easy access to all major infrastructure and scaling solutions: L2 solutions (ZK-Rollups and Optimistic Rollups), lateral solutions, hybrid solutions, standalone and enterprise chains, data availability solutions and much more. Polygon’s expansion solutions have been widely adopted with over 7,000 hosted applications, 1B+ transaction processing, 100+ million+ unique user addresses and over $5 billion in secured assets.
About Polygon Studios
Polygon Studios aims to be the home of the world’s most popular blockchain projects. The Polygon Studios team focuses on supporting developers to build decentralized applications on Polygon by providing a range of services such as developer support, partnerships, strategy, technical integration, go-to-market, Web2 and Web3 teams. Polygon Studios supports projects from OpenSea to Bulgari, from Adidas to Draft Kings and Decentral Games to Ubisoft.
For more information, please contact:
Raffaella de Vita on Bvlgari
International press work and press events Director of the father
Lugotevere Marzio 11 00186 Rome
Tel +39 06 68810282
Guido Mingoni for Temera
Federico Viganò by Luxochain
Katie Oliver on Polygon
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Original content by: Luxochain, transmitted by aktuell news
Original message: https://www.presseportal.de/pm/162225/5262049