Apple CEO Tim Cook: This professional advice is exaggerated

kmpkt This is how you become successful

According to Tim Cook, CEO of Apple, this professional advice is completely exaggerated

Apple CEO Tim Cook: According to him, this professional advice is exaggerated

CEO Tim Cook at an event at Apple Park in Cupertino, California

Source: Getty Images / Justin Sullivan

Directory business is booming. Many people rely on the experience of successful entrepreneurs especially when it comes to careers. Who needs to know is Apple CEO Tim Cook – but his advice on succeeding in business sounds harsh.

DrHis demands on the perfect job have changed dramatically in the recent past. For Generation Z in particular, work is no longer just a way to make money. It should also fulfill a purpose and ideally be fun. This is evidenced by a global study conducted by the retail service provider Randstad.

Accordingly, 40 percent of 18-24-year-olds would rather be unemployed than unhappy with their job. An evolution in line with the famous slogan “Choose a job you love and you won’t have to work a day in your lifeIt seems appropriate. If we want to believe Apple CEO Tim Cook, you should abstain from this dogma.

We’ll explain shortly why the 61-year-old made this decision. But first we want to know from you:

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Apple CEO Tim Cook: ‘This is complete nonsense’

This came in a speech delivered by the director during the graduation ceremony of the students at the guesthouse Tulane University In New Orleans in 2019. Working at Apple, he’s learned that having a job you love doesn’t automatically mean that one day it’s not hard work anymore. But on the contrary.

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If you have a great passion for a project, thing or product, then you have to work hard to achieve success. However, at the same time, admit that passion makes you more willing to invest a lot of time and work. “You’ll work harder than you thought possible, but the tools will feel light in your hands,” Cook says. This makes things much easier to carry around. However, it is never the same as working.

You can hear Tim Cook’s speech in full here:

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Instead of mimicking an illusion, he has a better suggestion for high school graduates: “When you go out into the world, don’t waste your time solving problems.” Instead, success awaits in the first place where it can also be uncomfortable and stressful: “Look for the hard points, the problems that seem too big; the complexity that others like to avoid.”

So, the more difficult the work, the more promising the work, as Cook’s advice suggests. The American seems to live that too. According to media reports, he wakes up at four in the morning every morning. Then he begins his first tasks, which he works on for about an hour before going into a two-hour training. Then follows the rest of the working day.

Would this also be a working model for you? Let us know and feel free to write your opinion in the comments!

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