How Netflix Can Revolutionize Television Behavior: NFT Collection Launches ‘Love, Death & Robots’ | 09/08/22

• Nine NFTs about love, death and robots
• Minten event after “Scavenger Hunt”
• Insight into viewing behavior across NFTs?

Netflix series “Love, Death & Robots” with its NFT collection

The third installment of the Netflix series “Love, Death & Robots” was released on the streaming service on May 20, 2022. The science fiction production consists of many short films, each of which is produced by different filmmakers around the world. What the individual episodes have in common is that all of the stories take place in a fictional or dystopian futuristic world, an alternate world or in outer space. To celebrate the third round of the collection of short stories, Netflix has now brought the NFT collection to the OpenSea Marketplace.

Access via “Scavenger Hunt”

In order to qualify for the nine collectibles, each featuring a scene from each of the new episodes, fans of the series had to go on a virtual and actual “scavenger hunt,” as Decode reported. The streaming giant has placed QR codes on billboards and in social media posts, and codes that can be scanned with a smartphone camera should even be found on some episodes of the show. “Nine artworks of love and death + robots are scattered across the digital and physical worlds – they can be engraved as NFTs or right-clicks saved the old-fashioned way,” the project’s website reads. “Each of these limited-edition specials reflects the Edition 3’s unique blend of visual perspectives and creative storytelling. To bring it all together, fans had to be vigilant.” A total of 131,690 artworks are said to have been minted as NFTs on the Ethereum blockchain. However, the campaign is now over.

Relatively cheap collection fun

Those who didn’t get any can still buy NFTs on OpenSea. There are prices between 0.0024 and 0.0044 Ether – that’s for a few US dollars. Given that collectibles from the popular NFT series Bored Ape Yacht Club, for example, change at multiples of these prices, Netflix NFTs are a steal. According to “nft now”, collectibles are not suitable as financial assets. According to the portal, that’s not all there is to it. The campaign participants were just fans of the show.


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More accurate results than evaluations

Rather than selling the series’ nine excerpts at high prices, Netflix used the project to gather knowledge about the series’ community, Quartz editor Adario Strange suspects. Netflix can capitalize on the campaign by evaluating the popularity of individual motifs and thus rating the episodes that have been particularly well received by viewers. Classic ratings only show how many times an episode has been watched, but not whether viewers think it’s good. According to nft now, this can be easily read via OpenSea. There you can see how many users store the respective collectibles in their wallets, how many times NFTs have been viewed and how many times they have been favored on the platform.

Prospects for more NFT series?

Fans of the series should also be happy to hear from the producers that the fourth installment of the short story series is in the pipeline, as announced in the production’s Twitter feed on August 12, 2022.

Given that Netflix has already donated the NFT collection to the “Stranger Things” series in the past and entered into a collaboration with Metaverse Decentraland for the movie “The Gray Man,” there’s a chance that the streaming giant will also continue to offer crypto content.

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