Lalique Group launches its first NFT collection: “The Impossible Vases” | newsletter

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Lalique Group launches its first NFT collection: “The Impossible Vases”

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Lalique Group launches its first NFT collection: “The Impossible Vases”

Zurich, September 8, 2022 as such The Lalique Group announced today that it will do just that October 2022 at OpenSea to present the first set of non-fungible tokens (NFT). The Bacchantes Vase, one of the collection’s finest creations, was launched as a high-quality digital artwork. A total of ten NFTs are offered at a fixed price of €10,000 each. with this product­Launching, the company expands the world of Lalique by connecting the online and offline customer experience.

With the first NFT group, Lalique Group is taking another development step and breaking new ground in the Metaverse. In this futuristic vision of the Internet, people can come together in a virtual world to socialize, play and work. Impossible Vases These are high quality digital artworks. It was designed by Marc Larminaux, Artistic and Creative Director at Lalique, and executed by Marcel Härtlein, Group Head Digital. Each of the 10 digital artworks represents a Bacchantes crystal vase designed by René Lalique in 1927, which has undergone a transformation outside the confines of the real world. For art lovers and digital enthusiasts, NFTs bring a unique visual experience to the Bacchantes Vase and allow them to immerse themselves in the world of Lalique. The Bacchantes vase can be rediscovered from unexpected perspectives that still do justice to the brand’s personality.

NFT collection holders will receive a digital Bacchantes vase to display at Decentraland. Decentraland is recognized as one of the first Metaverse platforms for user owned virtual social experiences. As a link between the online and offline worlds, buyers of NFTs also receive a real Bacchantes crystal vase and an invitation to the Lalique glass and crystal factory in Alsace, where they can get an exclusive insight into the creation of the legendary works of art. This experience is not otherwise available for public access. In addition, owners of NFTs become members of Lalique’s exclusive NFT community.

the group Impossible Vases It will launch on October 7, 2022 at 17:00 CET on OpenSea, the world’s largest Ethereum blockchain-powered marketplace for crypto holdings and NFTs. The 10 unique coins are each offered at a specific price in the cryptocurrency ether, which is equivalent to €10,000.

With the launch of NFTs, Lalique Group is developing its digital strategy and expanding its client offering.

Roger von der Weyde, CEO of the Lalique Group: “This year we celebrate the centenary of the manufacture of Lalique crystal and at the same time introduce digital innovation. With joy and excitement we enter the world of NFT with an online version of BacchantesVase, one of our best selling products in the real world. In this way we create a new connection with our customers and also address the next generation. »

High-resolution images can be downloaded from the following link: www.lalique-group.com/media

More information about the group Impossible Vases She can be found at https://nft.lalique.com and on Twitter @Lalique
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Lalique SA . collection
Esther Fox
Head of Communications and Public Relations
Grubenstrasse 18
CH-8045 Zurich

Phone: +41 43499 45 58
Email: esther.fuchs@lalique-group.com

Lalique group
The Lalique Group is a global player specialized in the creation, development, marketing and distribution of luxury goods. Business areas include perfumes, cosmetics, crystals, jewellery, high-quality furniture and home accessories as well as art, gastronomy and hotels as well as malt whiskey. Founded in 2000, the company employs about 700 people and is headquartered in Zurich. The Lalique brand, which gave the group its name, was created in Paris in 1888 by René Lalique, a master glass and jewelry artist. The registered shares of the Lalique Group (LLQ) are listed on the SIX Swiss Stock Exchange.

Additional information can be found at www.lalique-group.com

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